What is pinterest?
(PINTEREST MANAGER)Pinterest is an American image sharing and social media service.
It allows users to save and discover information (specifically “ideas”) on the internet through the use of images and, on a smaller scale, animated GIFs and videos, which are organized into pinboards.
Pinterest was founded in 2010 by Ben Silbermann and Evan Sharp.
The website was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp, and it has over 400 million monthly active users as of August 2020, according to the most recent available data.
Pinterest is owned and managed by Pinterest, Inc., which is headquartered in San Francisco.
What is a Pinterest Manager?
So, what is a Pinterest Manager, and how does it work?
Pinterest Managers are individuals that assist companies and company owners in the promotion of their content, goods, and services via the Pinterest platform in a concise manner.
Pinterest is quickly becoming one of the most popular visual discovery search engines available, and people are just now beginning to see the full extent of its possibilities.
A well-curated Pinterest page may assist in funneling important traffic to a website, and a Pinterest Manager who is familiar with the platform’s ins and outs can assist a company in growing substantially by strategically extending its brand.
You may get clients who have not yet set up an account with you, or they may have an account that they have worked hard to develop on their own and are now ready to delegate to you.
As a consequence, you, as the Pinterest Manager, would assist them in developing and/or optimizing their account in order to get the greatest outcomes.
Maintenance on a regular basis:
Generally, bloggers and content producers will publish fresh articles on their websites 1-3 times each week on average.
With the use of a pin scheduling tool such as Tailwind, you’ll design promotional visuals to promote their latest content on Pinterest.
Performance + Strategy = Success
Pinterest Managers also use Pinterest Analytics and Google Analytics to track and evaluate their clients’ website traffic and performance.
Monthly, quarterly, and yearly reviews are conducted to determine what is and is not functioning in the organization.
Thus, the customer can be certain that their Pinterest Marketing efforts are yielding the best possible returns for their investment.
An effective Pinterest Manager is one who ensures that their clients’ accounts are kept up to date, active, and functioning well in the long run.
What sort of salary can you expect?
In what range of earnings can you anticipate to make as a Pinterest Manager?
Because of the fluctuating nature of your hourly pay as a professional and the level of skill you possess,
Starting with the competition and how they price themselves,
I suggest finding the sweet spot between making a profit and overcharging consumers.
Absolute beginners may expect to make $15 to $20 an hour in pay and perks,
while a Pinterest Manager can expect to earn $75 to $100 an hour in salary and benefits, depending on experience.
What is the role of Pinterest Manager?
A Pinterest Manager or Virtual Assistant may do a variety of duties, and one of the things I enjoy about remote work is the freedom to select whatever services you want to provide.
Let’s look at the services you may provide with this working at home job.
You don’t want to create beautiful pins because you’re not sure how? That’s fine! Don’t provide it; instead, rent it out to your customers or buy ready-to-use templates.
“Pinterest Manager” and “Pinterest VA”
If we’re being technical, a Pinterest VA is someone who is just getting started or prefers to provide basic services for the day-to-day management of a Pinterest account.
A Pinterest Manager has more experience and has worked with a variety of customers, so he or she is better qualified to give strategic suggestions. Many people in the business misuse the terminology, so you’re free to name yourself anything you like!
Let’s Take a Look At What A Pinterest Manager Can Provide:
Creating a Successful Account
This category includes Pinterest audits, set-ups, and clean-ups.
This is the first step in getting your Pinterest account ready and full of the correct keywords so you can target the right people.
This involves researching keywords, establishing boards, claiming a website, and enabling rich pins, among other things. This is a one-time job.
Some people prefer to do it manually, but Tailwind is the best tool for scheduling original material and repins.
This procedure include submitting the client’s original pin designs, creating keyword-rich descriptions, and putting it to the schedule. You’ll also be using Pinterest to fill in the gaps in the client’s schedule. Typically, this is included in a monthly management package.
Some Pinterest managers opt to incorporate pin design in their packages or charge a one-time fee for it.
You create pictures that are clickable and represent your client’s branding and target demographic.
Pins that have been promoted
Pinterest has gone public on the stock market, and Promoted Pins are in more demand than ever.
This is a highly sought-after talent that needs you to create and manage campaigns for specific material, as well as track and modify their success.
If you’re good with numbers, this is a job you should take on.
Management of a blog
Pinterest and blogging go hand in hand, but many company owners don’t have time to reuse current content or write articles that generate traffic to their website.
If you like all things branding and writing, adding blog management to your Pinterest management is an extra service you may provide.
Coaching and Education
Many companies have recognized the potential of Pinterest, but they can’t afford to contract out management services on a month-to-month basis and would rather handle everything themselves.
They may stay up to speed with best Pinterest practices by scheduling calls and receiving 1:1 training for a one-time charge.
If you’re just getting started as a Pinterest VA or Manager, don’t be overwhelmed by all of the choices, and don’t feel obligated to do everything! Begin with one or two services and see what your clients need from there.
How to Become a Pinterest Manager in 5 Easy Steps
Find out all there is to know about Pinterest and Tailwind.
Although it seems to be a difficult job, Pinterest is straightforward!
You may explore the site on your own, watch YouTube videos, and read educational blog articles to learn more about it.
There is a lot of excellent free material available, and you can certainly educate yourself if you put in the effort and are persistent.
Tailwind is the scheduling tool that you will be using in order to plan all of your client’s pins in advance.
When you join up with Tailwind, you will be given access to training videos.
If you’re like me and want more structure to ensure that you get all of the essential knowledge in as quickly as possible, an online course is certainly the best option.
I personally use Canva to create my user pins, and it is without a doubt one of my favorite things to do!
Make use of your new skills.
Once you’ve learnt all you can about Pinterest and Tailwind, you’ll need to put your knowledge to the test and start gathering data so that you can show your worth to prospective customers.
Clients, after all, want to see results.
Your own account may be created (this is a fantastic way to start building up since prospective customers will certainly check out your business account to see what you can accomplish!) can even accept a free trial client to get a feel for what it’s like to collaborate with someone else without feeling obligated.
It will also help you to build your confidence, and you will gain a great deal of knowledge that you could use when you begin dealing with actual clients.
If you are considering charging a customer for your services, I strongly advise you to trial them for one month before charging them.
Do your research.
Do you think you’re cut out for the world of Pinterest? As a Pinterest Manager, you’ll need a basic knowledge of how to do the following things:
- Maintaining a Pinterest presence for your company
- Confirm a website via the use of Pinterest.
- Enable the use of rich pins.
- Optimize your Pinterest profile as well as your images
- Create a pin description that is Pinterest-friendly and SEO-optimized.
- Create Pinterest boards that are of high quality.
- Locate and join discussion forums.
- Interpret Pinterest’s statistical data
Pins may be scheduled using software such as Tailwind or Boardbooster.
Remember how I told you that managing a Pinterest page and working as a Pinterest Manager included more than simply re-pinning that popular Taco Salad dish time and time again?
If any of those items pique your attention, then you’ve completed step one of the process.
On Pinterest, you may create a free portfolio.
If you’re just getting started, create a Pinterest page, maintain it, develop it, and track your results.
Maintain an eye on the progress and development of your Pinterest page, which you may use to showcase a sample of your work.
Start experimenting with different methods to build up your stats and experience.
As a consequence, when you pitch a customer, you can demonstrate the outcomes they may anticipate if they choose to engage with you in the first place.
Build brand Awareness for Your Company
While you may legally start your company and make money before doing so, having a strong brand and website will help you a great deal when it comes to reaching out to prospective customers.
Prospective customers will be convinced that you are the genuine thing if you have a professional-looking website that reflects YOU, also known as your brand
Before hiring anybody, I look at their website and social media channels to get a sense of what they’re all about before making a financial commitment.
It is not necessary for your website and brand to be flawless in the beginning, and you should avoid devoting too much effort to it in the beginning.
Create something straightforward and then refine it over time.
Analyze your competitors and try to be more like them.
The term “emulate” should be highlighted. Don’t try to replicate the exact same thing. Examine the competitors, note what and how they are doing it, and then repeat the process.
Examine how they promote their services, how they price their bundles, what they provide, and all of that kind of thing.
Identify and choose sure-fire techniques from a small number of individuals who are achieving success in the same area as you, and then put them into action.
Go find some clients.
Apart from being the Pinterest marketing manager for your client, you will also be responsible for promoting your own services on the platform.
In an ideal world, we’d all have jobs that simply happened to fall into our laps, but sadly, that is not the case in most places.
Because of this, you’ll have to go out and find potential consumers.
Publicize the news in a press release and go out to other businesses to see if they are interested in using Pinterest to further their business.
To find virtual assistant jobs, send out cold pitches to small business owners, send letters to companies, and look for virtual assistant openings on LinkedIn or Facebook.
When interacting with them, always remember to offer your services as a solution to their problem, such as boosting their traffic or saving them time.
Continue your education.
Keeping up with the continuous changes and upgrades on Pinterest, social media, and internet marketing techniques is almost difficult given the amount of information available.
It is your duty to stay on top of everything and to continue your education in order to provide your clients with the best possible results.
You will never run out of customers as long as you continue to offer great results and exceptional customer service to your existing clientele.
We welcome your inquiries if you are interested in becoming a Pinterest Manager but have any concerns or questions. Send them to me in the comments area and I’ll get back to you as soon as possible!
Make a website or a portfolio of your work.
In order for potential clients to understand what you have to offer as a Pinterest Manager, you may want to consider developing a portfolio or website once you have landed your first client as a Pinterest Manager.
By creating packages and assigning pricing to them, you may provide the foundation for your website’s organization.
Make use of this chance to narrow your focus and remove services that you don’t really like doing.
You have now been appointed as a Pinterest Manager! It is now necessary to inform the rest of the globe about this development.
That’s all there is to it, people. Just seven simple actions will have you on your road to being a Pinterest Manager.
How to get clients as a Pinterest manager
If you’re not sure how to attract customers, here are some ideas to consider:
Inform your friends and family about your new job choice by sending them an email.
Send a cold email to prospective customers that you believe might be a good match.
Facebook Groups are a great way to network with other company owners. Cold pitching hasn’t worked for me in the past when I’ve tried it here. The best approach to succeed is to provide value and provide plenty of advice.
Engage with the people in your Instagram following. Create a presence on Instagram Stories and voice DM prospective prospects, providing value while being genuine.
Every week, write a blog post on Pinterest and this method of marketing.
This has proven to be my most effective method of acquiring customers – I write once a week, ensuring that my articles rank well on Google for Pinterest searches.
I also promote my own blog articles on Pinterest, which results in increased traffic and the introduction of new customers to me.
Maintain a positive frame:
Maintain a positive frame of mind throughout this period, and I recommend that you spend at least 80 percent of your working time pitching customers, investigating new leads, and so on.
I found that as I raised my email cold pitching to more than ten emails per day, I began to get responses more often.
A last word of caution: do not send the identical email to every lead. This is very apparent and off-putting.
Take the time to learn all you can about the company and include what you’ve learned in your email.
What do you consider to be your favorite aspect of being a Pinterest Manager?
Pin design and producing click-worthy pictures for my clients are two of my favorite things to do! I’ve always been imaginative, and I like the fact that I get to put these abilities to good use.
Strange as it may seem, I actually truly like all of the administrative duties. I am a complete introvert who enjoys spending time alone myself.
One of my favorite aspects of teaching was always grading and creating report cards for my students. Ha! As a result, this is equivalent to getting to do it all day, every day.
What type of person is a good fit to be a Pinterest Manager?
A Pinterest Manager is someone who has a certain personality type.
Pinboard Managers and virtual assistants must possess the following qualifications:
- You are innovative and have an excellent sense of design.
- communicators who are effective
- well-versed in technology (or someone who can learn quickly how to use a new tool)
- A productive, self-sufficient worker who enjoys acquiring new skills and techniques
- the ability to identify and solve problems; the ability to think positively; the ability to identify and solve problems.
Advice on how to be a successful Pinterest Manager
No question, you’ll achieve your aim of becoming a Pinterest Manager, but here are some additional suggestions to help you along quicker.
- Marketing goals – Understand what they are!
- Discover how to analyze insights and data.
- Keyword research is important.
- Make use of scheduling technologies such as Tailwind.
- Create content in advance of a session.
- Keeping current with Pinterest’s most recent trends
- Don’t undervalue your abilities.
We hope that this post will be of use to you on your path to become a Pinterest Manager. Continue your education and do not give up.
My favorite Pinterest resources:
If you’re interested in learning more about how to utilize Pinterest for your company, these resources will be of help!
I schedule my pins a few weeks in advance, which saves me a lot of time.
Share my pins with tribe members and gain access to larger boards that I would not have otherwise been able to access if it weren’t for Pinterest.
Examine the Tailwind board and pin analytics, particularly the board analytics, to determine which boards have the highest level of participation.
This is critical because if you pin to a board with low interaction and get no repins, Pinterest will consider your pin to be unworthy of sharing.
That’s all I’ve got for you today, people. share your experience and taught in the comment session.
RELATED:Tailwind Review 2021