How To Do keyword Research

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keyword research in seo

How To Do keyword Research For SEO For Beginners 2021|Ultimate guide to keyword Research in SEO

Yet many of the numerous improvements to Search Engine Optimization methodology over the years, keyword research remains one of the most fundamental SEO activities.(keyword research in seo)

However, as a consequence of SEO professionals, including those with less experience, becoming a far more advanced form of keyword analysis is always one of the 1st things they do on a new site (with search-engine optimization on any platform on which they choose to strengthen or increase rankings)

So keyword research and interpretation is one of the most important skills you will develop as an aspiring SEO.

Keyword analysis is one of the most important SEO activities. But do you ask: How do I come up with keywords? Now what do you do if you experience those situations? This tutorial will take you through the whole process from start to finish. Celebrate!.

Today I will share you precisely how to do keyword research in SEO 2021. 

I will explain everything in this detailed guide.

  • Keyword recognition. 
  • Why to pick keywords. 
  • Using common keyword analysis software. 
  • Advanced keyword analysis tips 
  • And much more

This will somehow big an detailed article i separate it into 6 chapters for deep learning

1st Chapter– Keyword Research Basics

2nd Chapter– How to Find Keyword Ideas

3rd Chapter – Keyword Research Tools

4th Chapter -How To use Keyword

5th Chapter -Keyword Difficulty

6th chapter-How to Choose a Keyword

WHATS IN THIS ARTICLE?

1st Chapter : Keyword Research Basics

In this chapter,

  • I will explore the basics of keyword research. 
  • In the first step, you’ll learn exactly what keyword research is and why it’s essential for SEO.

What is Keyword Research

Keyword research is the method of gathering and evaluating search words people enter in search engines with the intention of utilizing the data for your SEO or marketing purposes. 

The SEO practice of keyword analysis is an analysis of the terms we use in an effort to properly figure out what other people are looking for. 

Why is Keyword Research Important for SEO?

Business research for the 21st century is keyword research.

Keyword analysis is the first move towards every SEO initiative. By researching and choosing the most suitable keywords, you are able to rank well in search engines for that subject. 

High ranks in search engines encourage site traffic, which have the value of promoting products/services.

Keywords are like a map for the success of the SEO promotions. 

Using keywords can make you understand your intended audience easier. That’s because keyword research offers you a detailed perspective into what consumers are looking for… and exactly what terms and phrases they use to do this.(keyword research in seo)

2nd Chapter -How to Find Keyword Ideas(how to do keyword research)

keyword ideas
  • Hopefully this would help you move through the technical side of the keyword research.
  • It’s time to generate a set of keywords. 
  • I’m going to teach you validated methods that you can use to generate Plenty of keyword ideas. 

Know your niche-My first keyword research suggestion

It helps you to analyse your niche more closely so that you can get a better understanding of what the underlying sub-topics and recurrent trends are.

Before starting keyword research, the first move it would be to think of how future clients might be looking for your company or website.

The keywords that you noticed would be useful in building on those concepts.

There are two items that must be valid to do this well:

  • You must have a clear understanding of the business and market. 
  • If you are new to keyword research tools, you need to think about how they work and how to get the best out of them.

Say you have a blog for email marketing. You don’t need to be a wizard to realize you want to rank for “email marketing” or “best email mail marketing”. 

There is also a lot of rivalry for keywords (sometimes named fat head keywords). 

So ,what is fat head keywords?

The super-popular terms are “Fat Head” keywords,Your business is defined by these terms(keyword research in seo)

When you dive into the niche, you’ll find that people still use search phrases like:.. 

  • email marketing tools
  • email marketing strategy
  • email marketing strategy for eCommerce
  • email marketing software
  • email marketing strategy template

The long-tail keywords are these ones. A standard long-tail keyword has these properties:

  • Longer than three terms. 
  • Lower competition, but with lower search volume. 
  • More targeted requires more participation and conversion

Although the Internet is  open to answer, so solve problems and give knowledge. 

The content plan of your potential blog should aim at addressing anything one can possibly have about your niche. Long-tail keywords are a perfect place to search certain posts.

Let’s have a peek at a few sites that will help you identify keywords people use automatically while addressing the relevant topics.

Few sites to find a keyword ideas or long tail keywords are listed below 

  • Google related 
  • YouTube suggestions 
  • Google  suggestions 
  • Reddit 
  • Quora 
  • Forums 
  • Amazon

These are the highly recommended ideas to begin a perfect  keyword research.

These are the highly recommended ideas to begin a perfect  keyword research.

Google related (keyword research in seo)

A cool approach to discover keywords that you could not have known of before is to check out the Searches Related to segment at the bottom of Google’s search pages. 

Next, let’s assume that one of the subjects of your study was “affiliate marketing”. 

At the bottom of the list. You can notice a list of 8 keywords similar to your search name

keyword suggested by google

These are keyword suggestions that Google recommended. You don’t need to guess 

whether they are famous. Google shows you: “Lots of people search for these terms.”. 

And then scroll down those results. It will let you see similar keywords. Then do it again.

keyword suggested by google

Google And YouTube suggestions 

Google And YouTube suggestions 

Now that you have a list of specific words linked to these subjects, type them into google and Youtube. 

google suggested keyword ideas

This can be used to see what words are proposed to you. 

youtube suggested keyword ideas

There is good terminology to look at with your data collection. 

So why? 

When a keyword appears in a google/Youtube search page, typically more users are looking for the keyword as well. 

make money through youtube without showing face

Reddit (keyword research in seo)

Reddit is among the main areas of the community of the web that offers nearly every subject you might think.

 It can be a perfect way to go about attracting people who are involved in your specialized area and talking about the subjects that are essential to all of it. 

Your specialty might be affiliate marketing. 

Find the subreddit linked to your niche (affiliate marketing). Also a narrow niche such as affiliate marketing has thousands of followers in different subreddits.

keyword ideas in redit

you will search the subreddit for articles that have questions. 

You can use search terms like,

  • “HOW”
  • “WHAT”
  • “TIPS”
  • “QUESTION”

Below picture gives you a perfect example for you guys.

Like this you can find many keywords and it helps for lead for next work or articles/blog/youtube videos.These are directly suggested by a search engines so 100%it will work.

Forums (keyword research in seo)

Forums supply you with endless focus group manpower to you at your fingertips 24 hours a day.  

Use certain search terms in Google to locate sites where the target audience hang out.

So how to find a forum site ???

Let’s take affiliate marketing as an example.just add a word forum after a keyword/niches

AFFILIATE MARKETING+FORUM

keyword ideas in forums
keyword ideas in forums

When you find a forum, make a note of the various categories, and how the forum is broken up into these separate sections. It is valuable information you can include on your keyword list.   

You will need to reach at other sites to find things the target audience deals with.

Amazon(keyword research in seo)

As you already remember, the e-commerce company, Amazon, has a search engine of its own called A9.

Much like Google and YouTube, it gathers data on the most common searches and shows them to the consumer on computer. 

You can also find these on the internet well without much effort, and there are several free software to do so too.

amazon suggested keyword

Keyword ideas/Lead generation through amazon

The guidelines are focused on the consumer conversion rate and purchasing conduct. 

These keywords are especially helpful for the interpersonal category. 

Are you a marketer? A company owner? 

Don’t forget Amazon.

Chapter 3-Keyword Research Tools(how to do keyword research)

Keyword Research Tools

Can you locate keywords without using a keyword – based tool? 

Yes, 

But with a tool, a mission can be rendered a lot more simple. 

Here are the best keyword analysis tools that I’ve used personally and prescribe.

  1. Ahrefs
  2. SEMrush
  3. Ubersuggest
  4. Google Keyword Planner

Above mentioned are the keyword research tools I mostly use and prefer my friends to use.

SEMrush

SEMrush is among the most common SEO tools used all over the world. I find it incredibly helpful for doing keyword search.

If you want to invest in a keyword analysis tool, then I Personally suggest SEMrush. 

This is because SEMrush is a fairly large time-saver. 

Here is why. 

Instead of popping meaningless keywords into a search tool, SEMrush tells you precisely which keywords you should be going for to enhance the website. 

So, if you have a site that’s against everything in SEO, just throw it into SEMrush.

I do not understand why SEMrush should be so unique. Will it help boost search engine optimization ( seo) of my website 

Yeah, there are a number of keyword analysis methods, and each of them is fantastic in their own fields. I strongly encourage the usage of SEMrush for the following purposes. 

  • Significant number of data on keywords. 
  • Check out what’s actually going. 
  • Competitor analysis 
  • Search for new ideas.
  • Track rankings
  • Keep your site updated with Google’s content filters
  • Backlink Analysis 

Their keyword analysis utilizes four distinct research elements: 

  • Keyword OverView
  • Keyword Magic Tool
  • Keyword Manager
  • Organic Traffic Insights
semrush keyword research tools

This can help you discover the most powerful keywords and phrases to use on your blog and on your website. 

This blog post will teach you how to build the best content that inspires people to visit your site.

The keyword overview tool helps you to perform a full scale review of the keyword you have in mind to generate content with it, and also shows you the related competition behind it. 

You enter a selected keyword (as discussed earlier)  in the search bar and the whole thing starts to work, you just sit back and wait. 

semrush keyword research tools

When the tool runs the chosen keywords, you will be provided with a lot of cool facts and data about the keyword.

 I recommend that you find out some of the details available regarding this topic before writing a blog post. (keyword research in seo)

In the screenshot above you can see that we have checked all the useful details about the topic “social media marketing” that we have heard about on the internet.

semrush keyword research tools

Ahrefs

Ahrefs is the best toolset for SEO, expertly driven by details. Ahrefs crawl the internet, which is a huge quantity of data to have gathered and processed. 

These data points may be used for generating Keyword research, link creation, writing material, competitive research, website audits and meta-searching. 

The online marketing tool eventually aims to accelerate the development of organic SEO traffic to a website.

Instead of basic keyword selecting, Ahrefs has  a versatile method that tells you precisely what keywords a competitor site ranks for.

Simply follow with me guys 100% it will work.

Step 1: choose a long tail keyword which you need to rank .

In my case im choosing “how to make money online without any investment”

google seach result keyword research

About 625k results came for a search. And the monthly search volume is about 3600. Really a good keyword .

Let’s begin a trick .

Step 2:site explorer.

Open the ahrefs and select a site explorer.

Step 3: copy paste a url

Just enter a site url (copy paste )and click search .you will find all results about that particular site.

You can notice here that this site has 267k organic keywords.

ahrefs keyword research tools

Step 4: fix kd to 7 or below & monthly search volume min 200-300

Fix a kd to 7 or below and monthly volume to min 300 for easy ranking and begin a search.

ahrefs keyword research tools

Here are the results .

Step 5: SERP

Just select serp you will notice what are all the sites ranked for that particular keyword.

ahrefs keyword research tools

So what you need to notice in the filtered results ?

STEP 6: NOTICE DOMAIN RANK ABOVE MILLIONS 

Simply notice a DOMAIN RANKING ,it should be more than a million because you can easily do compassion to that site .

ahrefs keyword research tools

Here you can notice that site having a 7.5m ranking and poor backlink .

ahrefs keyword research tools

STEP 7 : CHOOSE EXACT KEYWORD

Choose that keyword and start writing content more than a competitor but don’t spam.

STEP 8: DETAILED ARTICLES 

f your competitors content was 5000 words then you must write a detailed content more than 6000 words to beat and rank on that position.

Ubersuggest (keyword research in seo)

The first Google recommendation scraper I used was Ubersuggest. And the tool recently experienced a major redesign and upgrade. 

ubersuggest keyword research tools

Google also creates keyword ideas by their search tips. However, the report gives details relevant to the keywords (like search volume, CPC, keyword difficulty and more).

ubersuggest keyword research tools

Chapter 4-How To use Keyword

How To use Keyword

Up to now we have done basic keyword research and found a good keyword using  keyword tools.

Now is a good time to start thinking about how to use these for your content.

And some of those in the same position as this article. You also identified the keyword. They were the ones who had the strongest ratings to them. 

The issue at hand is: What comes next? 

They are directly linked to on-page optimization and content strategy, but still important to research into algorithm rankings.

It is important that you know how to use keywords in order to get more SERPs. 

Although there are several perspectives on keywords used in SEO, I will include a simple step-by-step guide on how to securely use keywords in any marketing material you write/post.

How many keywords on a page does one need to use? 

It depends on what the keywords are and how connected they are to one another. With the right keyword analysis, it isn’t possible that you would have trouble coming up with 10-15 keywords for the page. That’s an apparent fact.

Let’s study the laws of keyword structure first. There are three major groups of keywords to be addressed while looking at SEO.

  • The main keyword. 
  • Secondary keyword attribution. 
  • Long non-specific keyphrases.

The main keyword. 

Your main keyword should be the most influential aspect of the whole work. 

Unfortunately, you can’t possibly compose a brilliant piece of content on a number of various subjects, but just one predominant keyword should be used to push the main piece along.

Secondary keyword

Secondary keywords are a small variant of primary keywords, but just a bit. 

Typically a main subject would contain 3-5 primary topic terms so utilizing a few of such secondary keywords is appropriate.

Long non-specific keyphrases

When making paraphrases, add all other similar keywords that were phrased or pronounced differently from the first two. 

This is a gray hat approach to try to improve a term’s rankings. 

Usually, long-tail search keywords will fall under this range.

How many keywords do you need for SEO?

The most common length will be 3-8 sentences. 

The overview article contains 1 main keywords, 2-3 secondary keywords and 1-4  supplementary keywords. 

If you optimize the target keywords with this method, you can perform well over the competitors and in the future, you will modify the keywords depending on what it is currently ranking with.

Using more than 8  keywords may appear clunky. If you have an incredibly long content that is full of keywords, you should think of deleting any of the keywords. 

Although your content is well-written that it would be easy to integrate SEO, it is challenging to implement that many keywords into the writing style when using your content. 

When writing content, you’ll learn the keywords that are linked to several keywords pop up at the same time to help make the content stand out from other pages. (keyword research in seo)

If you’re making an article or website that you want to rank with those keywords, so you need to do more than that in order to rank.

Where to Use Keywords for SEO in Your Content Writing 

It is easy to say “you need to fill in your keyword phrases for SEO”, but execution is a very difficult issue. There are some guidelines to apply keywords to your website that will make your SEO activities even more profitable. 

You should insert keywords into your content writing using the following steps:

  •  Use Keywords in Your Meta Description
  •  Insert Keywords in Your SEO Title Tag
  •  Use Keywords in Your Article Title
  •  Use Keyword Within the First 200 Words
  •  Insert Keywords Naturally Throughout the Article
  •  Use Keywords in the Last 200 Words
  •  Use Keywords in Headers or Headings (H1s, H2s, H3s, etc)
  • Use Keywords in Anchor Text Links
  • Use Keywords in Image Alt-tags

Keywords in Your Meta Description

Adding keywords to your page is an effective technique to your website for SEO. 

A meta overview helps explain what the website is for because it helps Google to expand upon the search results. 

Schema markup is the easiest way to have at least one or two of the most relevant keywords added to a section of your website that’s explicitly accessed by search engines.

keyword in meta description

How to Use Keywords for SEO in a Meta Description

The first move is to get the most effective tools. If you’re using WordPress, then catch Yoast SEO. 

This little plugin enables you to easily customize the content for both SEO and readability, as well as helps you to input SEO title and definition. 

Often make sure to include keywords more than twice in a meta definition. 

Make sure you use keyword stuffing to improve your web ranking. 

Having a second keyword in your meta will benefit you a lot when it comes to SEO.

Insert Keywords in Your SEO Title Tag

I said title search optimization – not your article key title.You will optimize this in only a minute. 

First, create an SEO title that has some keywords in it (also known as a meta title tag). 

The meta description is something close to the title tag and it is on the SERPs while users check a keyword. 

A title that can be clicked on by search engines will guide the user to your web page. Look at the following examples:

How to use keywords in a meta title tag. 

Just like Meta tags, title tags can include between 50-60 characters. Because of that, you choose to just use the main keyword and business name in the title tag.

 This is the simplest and the most user-friendly way to conduct it.

Keywords in Your Article Title

Please put the keywords in your title of post. 

Because Google uses this title to paint an impression of your text, getting the keyword in the title is highly important but it should not be explicitly in the title. 

When a keyword term is not being included in a title and instead of utilizing the same keyword phrase in the title, choosing a variant that also brings the meaning of the article across thus reaching any of the main terms from the keyword phrase. (keyword research in seo)

Use Keyword Within the First 200 Words

Many experts agree that Goggles gives further consideration to the first 200 words in your post. 

the primary goal is to get us used to the writer’s speech in the first 100-200 words. 

Readers usually only begin reading a text if they believe the presentation is professional and describes the intent of the document.

Where to Use Keywords in an Article Introduction

Google takes care of the first 200 words in a blog which are really critical and make sure that you do not sacrifice the main keywords of your blog post but ensure that the most relevant keywords are well placed inside the first paragraph of the post. 

You can also aim to include at least two secondary keywords in your title (though not in the first sentence). 

When thinking about an article, look at how the author is conveying the article through the use of overall rather than main terms or syllables. 

When you compose and post content, you must take into consideration that there is a flow to the formula SEO to ensure you lead them into your website rather than mislead them. 

It ensures that your main keyword should reside in all the most relevant areas (topics), your secondary keywords next (inside the body of the page), and then any additional keywords after that .

The focus of the article and introduction will be the top off the primary, filled in by secondary and lastly additional keywords to make up a whole keyword structure and technique for that element 

Insert Keywords Naturally Throughout the Article

It seems that because with so much focus on rank in the digital world, it is possible to lose track of the importance of content. 

There should not ever be any sacrificing of the reader’s right to be involved, entertained, and enlightened by your content because of positioning of keywords in your text.

Now the main question comes to your mind: “How Many Keywords Should You Put in Your Content?”

The answer is that it depends on how you use keywords and the length of the content. 

Generally, you can put around one of your main words per 150 words. 

If you’re creating a lengthy essay, introduce primary keywords between 7-10 times. 

Keep these instances of the keyword uniformly distributed in the post. 

You can not apply to seven instances of your primary keyword inside the same 200 word post. 

Besides keywords, there can be no secondary or extra keywords. 

Whatever your baseline is for using your primary keyword in your content, then decrease this by 25 percent for secondary keywords and another 25 percent for another keyword if you use SEO. 

Keep strong keyword design such that Google adwords bots will quickly adopt it.

Use Keywords in the Last 200 Words

A conclusion to your essay is just as necessary as an introduction to your work, but for different purposes. 

In this way, aim to add the main keyword term the last or second to last paragraph. 

For blog articles, it’s generally smart to end the article with a call-to-action in the very last paragraph to inspire readers to learn further. Or in the last paragraph.

Use Keywords in Headers or Headings (H1s, H2s, H3s, etc)

Heading is a convenient method to break up the text in a book. Looks are often important. 

Massive pieces of sentences are scary and should be stopped altogether. 

Using headers to separate portions of content allows you to visually pass the reader through to the most relevant or the most interesting points of the post. 

When it comes to SEO, headers may also be of considerable value. 

The H1, H2, H3 tags lets Google ascertain the most relevant paragraph of the blog. 

Adding keywords to headers of the material is the most successful way to score with a range of keywords. 

Here the longer the material the higher it will rate. 

If a term or expression is used in headings, it adds more emphasis to the keywords’ meaning. 

This knowledge encourages search engines, allowing them to make smarter rating choices.

 Use Keywords in Image Alt-tags

When you introduce visual imagery to the content, you are generally attempting to explain something. Search engines can’t pick up such pictures. 

Any of the followers with disabilities would not be able to understand your sentences, either. 

Your picture would appear stronger if you use alt text. Screen reader tools can read alt attributes of pictures. 

Yoast SEO Search for Image Alt Attributes Evaluation for All Urls. 

By inserting a definition, you improve the usefulness of your image. 

This would potentially boost visibility and approval of your website in a search engine.

Why are image alt attributes important in terms of SEO? 

  • They allow the public quick access to your web. 
  • They encourage search engines to figure out what your keywords are about.

They allow the public quick access to your web. 

Image alt tags are used by screen readers to align photos with the definition, and are used by blind and visually disabled users. 

A screen reader can inform the user what is on the picture by reading this attribute. 

Therefore, if it is not presented with alternate text, a blind and visually disabled user would not be able to see what the picture is for. 

It is necessary to add a summary of your images and their function to the alt attributes to make your website more available to all.

They encourage search engines to figure out what your keywords are about.

Your photos can be search engine-friendly by inserting alt tags. 

They use that to decide what the statement implies and how it fits in context. 

Search engines use these characteristics to help decide what the content is for. (keyword research in seo)

Also, search engines ought to know what your title is. You should suggest incorporating alt attributes since doing so will make you rank higher.

Chapter 5-Keyword Difficulty

Keyword Difficulty

Is this keyword competitive? 

You can ask this question. 

And if you pick a keyword that is hard to rank with, you might have difficulty getting to Google’s top three performances. 

For keywords without too much competition, it would not be challenging to place among the first three in search engine rankings. 

To find out a keyword’s SEO complexity, do the following.

Guys ,You need to focus on  long tail keywords,if you have a very new website. A 100% non competitive keyword is the best strategy for seo as a beginner or new sites/blog .

Need to know the reason why I need to choose long tail keywords??then don’t stop reading.

Keyword Difficulty

Why do we need to focus on long-tail keywords?

Using long-tail keywords is a perfect way to achieve an SEO benefit. 

Long tail keywords are those keywords that are more unique – and typically, longer than, the majority of other keywords – on social networks, blogs and other forms of content. 

Low-volume and long-tail keywords get less search engine traffic, but can typically have a higher conversion rate, since the keywords are more specific. 

It helps you to boost the traffic to the web over time and it makes it easy to be identified by motivated users.

Lets move to a simple example to make the thing more easier to understand

Let’s say I’m looking for a weight loss program to reduce my body weights.I start my search with the term [how to weight loss]

After some searching, I quickly taught i need to loose my weight without exercise [how to lose weight without exercise]

My search continues, but now I use the terms [how to lose weight without exercise in a month]. Or when I know only certain language ,for example English , I could even make it a local search term- [how to lose weight without exercise in a month in English]

These are both long-tail keywords. Using these keywords, I will find new results that more closely resemble my search intent. The chances of me to weight loss have largely increased by this more specific search.

Economic competition in the marketplace.

It’s really hard to rank in some markets or keywords . Some markets are just highly competitive, with large organisations dominating the search results. 

The organizations these days have a very big sum of capital to invest on anything from ads to building service connections. Trying to balance between these markets is really challenging. 

When you are approaching a business like the beauty sector, you would be unable to survive on a limited budget of words like [Best beauty products] and there is already too much competition. 

However, if you recognize the mission of your product without a shadow of a doubt, you should be able to truly identify what makes your product stand out from the rest of the field. 

And you can decide your objective and start rating accordingly. Choosing beauty products manufactured with the natural ingredients rather than the more competitive word [Best beauty products] will be the most fitting.(keyword research in seo)

Chapter 6-How to Choose a Keyword.(how to do keyword research)

First thing need to consider is Search Volume

Keyword search volume is the amount of searches for a keyword over a specified period of time (usually a month). 

Why do you think about the search volume of your content?

The search volume of a keyword is a powerful factor by which to measure the effectiveness of a keyword. 

The knowledge of search volumes for your goal keywords will help you to  

  • choose the most relevant subjects. 
  • look for the search trend of the keyword. 
  • predict the traffic generation probability.

In summary, to put it quite simply: You might assume you have a great keyword, but if nobody else looks for that keyword, you won’t get any traffic to your website even if you rank for it.

What is a good search volume?

The simple comment is, the higher the amount of search volume would be stronger and better.  

A huge amount of search means that this word is popular and if you rate, Google can provide you with more traffic. 

Although you can take other factors into consideration (such as keyword relevance or competitiveness of keywords) to consider if targeting the keyword is a smart idea. 

In addition to the real popularity of the keyword, the volume of the search depends on other things:

  • Your selected niche.
  • The selected location.
  • How specific the chosen  keyword is.

You should still evaluate the other two things in addition to the search volume: 

Keyword difficulty/Difficulty ranking for the keyword – Would it be feasible to rank with the keyword or is the search competition too big for your site? 

Keyword relevance – is the keyword relevant to your site and the form of content that you want to publish or create?

To make more simple,(keyword research in seo)

  • Keyword search volume is one of the most critical aspects to remember when assessing keywords. 
  • To get keyword search volume data, use a quality keyword analysis tool 
  • The values can vary based on the tool and the post-processing techniques. 
  • You may compare the value between different tools, but concentrate on the trends and trends. 
  • Search volume depends on different things such as the niche, place, and unique keyword. 

Second thing is keyword difficulty or SEO difficulty

keyword difficulty or SEO difficulty explains how challenging it is to get recognized in Google search by using a specific keyword. 

There are several variables that affect the battle for top search rankings, such as the content of the competing sites itself, but also the quality of the page.

The term usually has two different meanings. 

  • General term
  • Difficulty metrics

Keyword Difficulty scale- Difficulty metrics

Keyword difficulty is calculated on a scale from 0 to 100, with 100 indicating the highest level.

Keyword Difficulty scale

It is not linear. 

It is used to indicate the amount of referring domains a website requires to enter the first page of search results. 

The higher the Keyword Complexity, the more RDs required.

Keyword difficultiesRDS
1010
2022
3036
4056
5084
60129
70202
80353
90756

A keyword with KD 50 would definitely require about 84 RDs to appear among the top 10 search results.

Let’s start with how to optimize your SEO activities by using those difficulty keywords.

Keyword Difficulty: In the Eye of SEO.

Keyword complexity in SEO is largely a calculation of the amount and consistency of the top ten search engine result pages for a keyword. 

how good their backlinks are similar to other websites. 

SEO keyword tools calculate the “competitiveness” of a SERP by looking at the domain and URL scores of the indexed pages. 

Confused? Let’s study these concepts in more depth.

Understanding Domain Authority, Page Authority, and Link Equity

Domain rating, URL rating, domain authority, and page authority are not Google approved terms. 

They are not helpful in calculating the real relation equity of a website or domain. 

Domain rating, URL rating, domain authority, and page authority are not Google approved terms. 

They are not helpful in calculating the real relation equity of a website or domain. 

You can find certain differences in metrics because of the differences in value of products, as well as differing accuracy of metric ranking. 

Link equity is a perfect place to start establishing domain authority and page authority. 

A website with a reference contains as much link equity as inbound connections leading to it.

backlinking

Keyword Difficulty – General

When trying to rank a certain keyword, you must consider both external factors related to “The Strengths and Weaknesses of the Keywords that You Might Go For,” as well as internal factors, or “The Strengths and Weaknesses that You Should Consider Implementing.” 

These four are the most important:

  • What your competitors are doing. 
  • The strength of your website. 
  • Quality – How good your content is. 
  • Intent -Searching for what?

What your competitors are doing

Search Engine Optimization is all about outranking your competitors. 

The process of looking at competing websites for a keyword is a good way to estimate the difficulty of ranking a site for the keyword. You should focus on the some important  quality 

  1. quality of content. 
  2. on page optimization 
  3. Backlink

Backlinks are still a very important ranking unit of measure, such that it gives an approximate estimate for how hard it will be to rank for a keyword. 

It is important to figure out how relevant your competitors are because this is important in assessing your competition. 

The more authority the keywords have, the more difficult it will be for you to outrank them.

The strength of your website. 

Along with the competitors, the opportunity of your own website to rank for a keyword is also determined by the power of your own site. 

Be aware that if you create a new website, you must actively maintain it to avoid a poor rating. 

Even if the competition for a keyword is relatively low and you write a great piece of content, your new site will likely not rank without a backlinks

Quality – How good your content is

if the quality of your content is not good enough to rank in the first SERP section, generally the authority of the website won’t be able to help your rankings. 

In light of these issues, you should ask these questions. 

  1. How hard will it be for me to write content that is better than the competition? 
  2. Can I really provide a level of expertise that is as strong as my competitor? 
  3. What else is there for readers to gain from this website? 
  4. All of these are factors that influence the level of competition in your specific case.

Intent -Searching for what?

Also, you should consider the search intent behind the search query. 

What kind of content would people search for with a particular keyword? 

There are 4 types of search intent:

  1. Informational intent
  2. Navigational intent
  3. Transaction intent
  4. Commercial investigation
Informational intent

Studies of internet search terms indicate that many searches are made by people seeking knowledge./information  

That could be about the weather, about educating children, about web marketing, you name that as well. 

People with informational intent want to know more about a certain topic.

It is important to know that Google’s understanding of surfing goes much further than simply showing search results that are only relevant to one specific term. 

When people look for digital marketing, google knows that they are more interested in using digital marketing  as a business  than in finding out the meaning  of digital marketing.

It is most likely that most of the people who use the [weight loss] search are looking for the tips for weight loss not the meaning. 

Google also understands that some terms are best described by video and images. For example, if you want to find how to build a bird feeder, you might find 3 helpful videos and 10 useful photos.(keyword research in seo)

Some keywords for informational intent.

  • information
  • how to
  • best way to
  • Why

Examples of informational searches:

  • “Affiliate marketing?”
  • “samsung”
  • “Java”
Navigational intent

There are people with the specific intent to visit a specific website. 

Remember that your ability to rank highly for a navigational term is only beneficial for your organic traffic if your site is the site people are looking for. 

Examples of Navigational searches:

  • “Facebook”
  • “Traffic generation”
  • “beginners guide to SEO”
  • “youtube”
Transaction intent

People are increasingly buying items on the internet, while also browsing the web to find the latest and greatest. 

When users go to search for a specific thing, this implies that they have many resources and are very determined to obtain that stuff.

Examples of transactional searches:

  • “Apple 10 pro”
  • “samsung galaxy s10 price”

Some unique keywords for transaction intent.

  • buy
  • deal
  • discount
  • product names
Commercial investigation

Some people have the intention of purchasing the item, so they can do research on their item online. 

like,What mobile is best under $5000? 

What are the best email marketing services?

These people could also have both transactional and intrinsic intent but require some more explaining.

These types of search intents are likely called commercial investigating search intents.

Examples of commercial investigation searches:

Third thing is CPC (cost per click)

CPC stands for the cost per click, or how much money you earn per commercial clicked on. 

Is someone who is looking for this keyword really searching for it and buying it? 

If that keyword does not have any commercial purpose, then there is no point in targeting that keyword. 

CPC is a single measure that asks one question: how much money does a click cost me? 

Is someone who is looking for this keyword really searching for it and buying it? 

Totally. But so is a list of what some sites have said. 

If that keyword does not have any commercial purpose, then there is no point in targeting that keyword. 

And though your conversion rate won’t be perfect with the most common keyword, if your conversion rate is strong enough, then there’s a fair chance your keyword would return a reasonable amount of revenue. 

As an illustration, one of my goal keywords is “digital marketing services”.

According to ubersuggest free seo tools , this keyword gets 3600 searches per month.and CPC on that keyword is $22.60

Because clicks to search keywords cause click action ads, people are paying $25 each time someone clicks through to an online ad. 

If the search volume  for the word is too poor doesn’t matter at all because the CPC more than makes up for it. 

Since the keyword was not competitive, I decided to create content on that keyword /term

CONCLUSION

In conclusion,Keyword research also remains as important as ever to both your SEO (search engine optimization) progress and your search engine ranks. 

firstly,Your pages could be going unnoticed if you are not yet using the correct keywords to input in your pages. 

By following the advice provided in this blog post, you will begin driving further traffic to your website, attract more users, secure more conversions and revenue, and – most significantly – continually increase your rankings and the potential to meet more and better audiences.

6 thoughts on “How To Do keyword Research”

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  2. Having read this I thought it was rather enlightening. I appreciate you taking the time and effort to put this information together. I once again find myself personally spending a significant amount of time both reading and leaving comments. But so what, it was still worthwhile! Milissent Roley Sal

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